Autumn Food Fest

OVERVIEW

The aim was to create an annual event that is sponsored by a community-based foundation (EAF). The event has to serve the community and bring impact to the locals. Autumn Food Fest is an annual event in a small city called Auburn in the state of Washington where the locals gather together to provide winter supplies for any members of the community who are in need.

🌟 Award: 66th ADAI Annual Exhibition - Best of Category (Collateral)

The idea of this project stems from the goal to create an event where all proceeds will provide winter supplies and other necessities for the local community preparing the cold weather in a small town in Washington. The event will be sponsored by Empowerment for All Foundations (EAF).

ABOUT

In this project, the class was assigned to create an identity for an organization dedicated to providing a service benefiting others through the design and execution of a local community event. The emphasis is on developing branded graphic design materials tailored for the event, such as advertising, wayfinding, signage, and promotional products.

The focus is not solely on branding the organization itself, but rather on combining graphic design skills with a socially responsible approach. The goal is to effectively communicate the organization’s mission and objectives to serve others through a community-based event, incorporating various design-related products that support this service.

PROBLEM STATEMENT

An engaging event that provides goods or services to be served to the community.

SOLUTION

A community event from people to people where all proceeds will go towards the town people who in needs of winter supplies.